Hi, I'm Meha. I'm a fractional marketing leader and Product Marketing coach.
With 20 years of experience in marketing and as an executive in fast-growth, B2B SaaS technology companies, I've navigated the complex waters of cybersecurity, supply chain & manufacturing, digital experience and automotive industries, propelling companies to seize key opportunities to drive growth in tech startups & scale-ups.
EXPERIENCE
Aqua security
VICE PRESIDENT, PRODUCT MARKETING
Aqua Security is a leader in cloud native application protection solutions (CNAPP). While at Aqua I transformed the product marketing team into a high-impact function, driving a 2.5x increase in funnel conversion rate while elevating sales enablement with impactful training and resources. I established customer-centric messaging and integrated campaigns that highlighted Aqua's unique differentiators, ensuring alignment with customer challenges and stage of cloud transformation. Additionally, I revitalized the competitive intelligence function, delivering actionable insights to support strategic decisions to enable sales success.
TRELLIX
VICE PRESIDENT, PRODUCT MARKETING
Trellix is a global cybersecurity leader, formed out of the merger between McAfee and FireEye and funded by Symphony Technology Group. I led a team of product marketers to drive growth for Trellix's XDR, SIEM, Endpoint Protection, EDR, DLP solutions. Responsible for positioning, messaging, content for marketing and sales campaigns, sales collateral, competitive positioning and analyst relations messaging.
DATTO
VICE PRESIDENT, PRODUCT MARKETING
Datto is a global provider of cybersecurity and cloud-based software solutions purpose-built for Managed Service Providers (MSPs). Datto was successfully acquired for $6.2 billion dollars by a company funded by Insight Partners in June 2022. I led a global team of 14 senior-level product marketers to drive growth for data back up and recovery, email and network security, remote management and monitoring and professional services automation solutions in a highly competitive market.
NULOGY
VICE PRESIDENT, MARKETING
Nulogy is a visionary SaaS company and an award-winning provider of supply chain collaboration solutions. I led a team of 11 marketers in the areas of Demand Generation, Inside Sales, Content and PR, Events and Product Marketing. I reported to the CEO and was a member of the Executive Leadership Team. I built a digital-first B2B marketing engine and delivered 2x pipeline growth and 3x funnel conversion improvement in a challenging COVID economy.
SERVICES
Fractional Marketing and Consulting
If you're building a new Marketing function or fine- tuning your existing one, I can provide leadership on a fractional basis to develop your marketing strategy and team to drive growth. Or if you simply need marketing expertise from an experienced executive, I can help you as a consultant with:
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GTM Strategy: Discover your unique competitive advantage and target the right set of customers that are more likely to convert.
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Positioning: Transform your product messaging into powerful stories.
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Campaigns: Develop integrated campaigns that convert at a low CAC.
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Enablement: Setup a sales enablement function that is effective and empowering.
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PR & AR: Elevate your public, influencer and analyst relations strategy with a thoughtful approach.
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Competitive Intelligence: Go beyond battle cards and build a CI program that works.
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Buyer Awareness: Develop buyer personas and journeys to improve targeting conversion.
Product Marketing Leader Coaching
Leading a Product Marketing team can be lonely. It is one of the most misunderstood function, yet impactful functions. If you are a Product Marketing leader building a new team from the ground up to drive important business outcomes, I can get you there faster with 1:1 coaching. If you are:
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A first time Product Marketing leader and need to establish best practices.
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Building a new product marketing team and want to learn how to hire the right people.
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Need guidance on driving alignment with Product Management or Marketing teams.
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Starting a new job and need to build credibility quickly.
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Need guidance on specific product marketing challenges you are dealing with.
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Looking for your next product marketing opportunity and preparing to interview.
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Wanting to transition into product marketing.
"Manage the top line: your strategy, your people, and your products, and the bottom line will follow."
Steve Jobs